RAG Explained
Retrieval-Augmented Generation (RAG) is one of the most practical techniques for making AI useful in real applications. It lets AI answer questions using your specific data.
The Problem RAG Solves
LLMs have two major limitations:
- Knowledge cutoff — They don't know recent events
- No access to your data — They haven't seen your documents
Without RAG:
"What's our company's refund policy?" "I don't have access to your company's information."
With RAG:
"What's our company's refund policy?" "According to your policy document, customers can request refunds within 30 days..."
How RAG Works
Step 1: Prepare Your Knowledge Base
Take your documents and:
- Chunk them into smaller pieces (paragraphs, sections)
- Embed each chunk (convert to numbers that capture meaning)
- Store embeddings in a vector database
Step 2: At Query Time
When a user asks a question:
- Embed the question (same process as documents)
- Search the vector database for similar chunks
- Retrieve the most relevant chunks
- Augment the prompt with retrieved context
- Generate an answer based on the context
User Question: "What's our refund policy?"
↓
[Embed Query]
↓
[Search Vector DB]
↓
[Retrieve Top Chunks]
↓
[Build Prompt: Question + Context]
↓
[LLM Generates Answer]
↓
"Customers can request refunds within 30 days..."
Key Components
1. Embedding Models
Convert text to vectors that capture semantic meaning.
Popular choices:
- OpenAI text-embedding-3-small
- Cohere embed-v3
- Open source: BGE, E5, Nomic
2. Vector Databases
Store and search embeddings efficiently.
Options:
- Pinecone — Managed, easy to use
- Weaviate — Full-featured, open source
- Chroma — Lightweight, great for prototypes
- pgvector — PostgreSQL extension (use existing infra)
3. Chunking Strategy
How you split documents matters:
Too small: Lose context, fragments don't make sense Too large: Dilute relevance, hit token limits
Common approaches:
- Fixed size (500-1000 tokens) with overlap
- Semantic chunking (split at natural boundaries)
- Document-specific (headers, paragraphs)
4. Retrieval Strategy
How many chunks? How to rank them?
Simple: Top K nearest neighbors (cosine similarity) Better: Hybrid search (combine keyword + semantic) Advanced: Re-ranking with cross-encoders
RAG vs Fine-Tuning
| Aspect | RAG | Fine-Tuning |
|---|---|---|
| New data | Add anytime | Retrain required |
| Citation | Can link to sources | Can't show sources |
| Cost | Per-query retrieval | One-time training |
| Best for | Facts, documents | Style, behavior |
Most teams use both:
- RAG for factual Q&A over documents
- Fine-tuning for consistent behavior/style
Building a RAG System
Basic Implementation
# Pseudo-code for a simple RAG system
# 1. Index documents
for doc in documents:
chunks = split_into_chunks(doc)
embeddings = embed(chunks)
vector_db.add(embeddings, chunks)
# 2. Query
def answer(question):
query_embedding = embed(question)
relevant_chunks = vector_db.search(query_embedding, top_k=5)
prompt = f"""
Context: {relevant_chunks}
Question: {question}
Answer based on the context above:
"""
return llm.generate(prompt)
Common Frameworks
- LangChain — Most popular, lots of integrations
- LlamaIndex — Purpose-built for RAG
- Haystack — Production-focused
- Vercel AI SDK — Good for web apps
Challenges and Solutions
Retrieval Quality
Problem: Wrong chunks retrieved Solutions:
- Better chunking
- Hybrid search
- Query rewriting
Context Window Limits
Problem: Too much context Solutions:
- Smarter chunk selection
- Summarize before adding
- Use models with larger context
Hallucinations
Problem: AI ignores context, makes things up Solutions:
- Explicit instructions to only use context
- Quote-based responses
- Confidence scoring
Stale Data
Problem: Documents change Solutions:
- Incremental indexing
- Version tracking
- Scheduled re-indexing
The Bottom Line
RAG is essential for:
- Document Q&A
- Customer support
- Internal knowledge bases
- Any application needing current/private data
It's not magic—good RAG requires:
- Quality chunking
- Appropriate embedding models
- Thoughtful retrieval strategy
- Good prompts
Start simple (basic vector search), then optimize based on what breaks.
Next up: AI Agents Explained — Autonomous AI that takes action