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Lesson 6 of 15
beginnerethics

AI Ethics 101

The important questions everyone should consider

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AI Ethics 101

AI is powerful. Power requires responsibility. Here are the ethical considerations everyone using AI should understand.

The Big Questions

1. Bias and Fairness

The Problem: AI learns from human-generated data. Human data contains human biases.

Real Examples:

  • Resume screening AI that favored men (trained on historical hiring data)
  • Facial recognition that performed worse on darker skin tones
  • Loan algorithms that discriminated against certain zip codes

What to Consider:

  • What data was the AI trained on?
  • Whose perspectives are represented?
  • Who might be harmed by errors?

2. Transparency and Explainability

The Problem: Most AI systems are "black boxes"—we can't see how they reach conclusions.

Why It Matters:

  • How do you appeal an AI decision that affects you?
  • Can you trust a diagnosis you don't understand?
  • How do you fix bias you can't identify?

The Tradeoff: More powerful models are often less explainable. The best-performing AI is often the hardest to interpret.

3. Privacy

The Problem: AI needs data. Often, lots of personal data.

Concerns:

  • Training data may include private information
  • AI can infer sensitive information from innocuous data
  • Data collected for one purpose may be used for another

Questions to Ask:

  • What data does this AI collect?
  • Who has access to it?
  • Can I opt out?

4. Job Displacement

The Reality: AI will change work. Some jobs will disappear. Others will transform. New ones will emerge.

The Nuance:

  • Automation has always changed jobs (ATMs didn't eliminate bank tellers)
  • The question is speed—how fast can workers adapt?
  • Benefits and costs won't be distributed evenly

What's Different: AI affects cognitive work, not just physical tasks. Writers, lawyers, programmers—no one is fully immune.

5. Misinformation

The Problem: AI can generate convincing fake content at scale:

  • Deepfake videos
  • Synthetic articles
  • Fake social media accounts

The Challenge: Creating fakes is easier than detecting them. The asymmetry favors bad actors.

Implications:

  • Harder to trust what you see
  • Erosion of shared reality
  • Democracy and journalism at risk

Responsible AI Use

For Individuals

Do:

  • Verify AI outputs, especially for important decisions
  • Consider who might be affected by how you use AI
  • Be transparent when AI generated your content
  • Report harmful outputs to developers

Don't:

  • Use AI to deceive or manipulate
  • Trust AI blindly for consequential decisions
  • Share others' private information with AI
  • Assume AI is neutral or objective

For Organizations

Do:

  • Audit AI systems for bias
  • Maintain human oversight for high-stakes decisions
  • Be transparent about AI use
  • Consider impact on employees and society

Don't:

  • Deploy AI without testing for harms
  • Hide AI decision-making from affected parties
  • Ignore feedback about problems
  • Prioritize efficiency over ethics

The Current Regulatory Landscape

EU AI Act (2024):

  • Risk-based approach
  • Strict rules for "high-risk" AI (hiring, credit, law enforcement)
  • Transparency requirements
  • Heavy fines for violations

US Approach:

  • Sector-specific guidelines
  • Executive orders on AI safety
  • No comprehensive federal law (yet)

China:

  • Strict content rules
  • Algorithm registration requirements
  • Focus on social stability

The Alignment Problem

The deepest ethical question: How do we ensure AI systems do what we actually want?

The Challenge:

  • We can't perfectly specify human values
  • AI optimizes for what we measure, not what we mean
  • Powerful AI pursuing wrong goals = disaster

Current Approaches:

  • RLHF: Training AI on human preferences
  • Constitutional AI: Built-in principles
  • Interpretability research: Understanding what AI is "thinking"

What You Can Do

  1. Stay informed — AI is evolving fast
  2. Think critically — Question AI outputs and applications
  3. Speak up — Report problems and advocate for responsible use
  4. Vote and engage — Policy matters

AI ethics isn't just for researchers and policymakers. Everyone using AI has a role to play.


Next up: Understanding Tokens — The basic unit of AI language

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