WhatsApp Spotlights Nigerian Small Businesses in New ‘Power Your Hustle’ Campaign

WhatsApp has launched a three-week campaign, tagged “Power Your Hustle with WhatsApp Business”, to celebrate Nigerian small business owners and highlight how they use the platform to grow their businesses. WhatsApp has launched a three-week campaign, tagged “Power Your Hustle with WhatsApp Business”, to celebrate Nigerian small business owners and highlight how they use the platform to grow their businesses. The campaign features three small businesses in Lagos, Ibadan and Abuja, showcasing the entrepreneurs behind the businesses, their experiences and how the WhatsApp Business application helps them connect with customers and drive sales. The businesses featured are Edibles by Lera Ipapanu in Lagos, FHR Spices in Ibadan, Oyo State, and Twinny’s Kitchen in Abuja. Edibles by Lera Ipapanu, founded by Mosumola Oladoye, is a snack brand focused on local snacks, with modern packaging and delivery services. Oladoye said WhatsApp Business had become the digital storefront of her business, particularly through the catalogue feature, which allows customers to browse products, view prices and check available sizes. FHR Spices, founded by Aminat Akinyemi, is a natural food seasoning brand in Ibadan that produces seasonings from selected herbs and spices without artificial additives or preservatives. Akinyemi said WhatsApp Business had become an important